Chambers Global Practice Guide – UK Advertising & Marketing 2024

Authored by partners Huw Morris, Dominic Bray, Nick Swimer and associate Rebecca Bennis, the UK guide shares their expert legal commentary on legal frameworks, regulatory bodies and key trends and developments in UK advertising and marketing law:

• UK Law and Practice (p6-23): Legal Framework and Regulatory Bodies, Advertising Claims, Comparative Advertising and Ambush Marketing, Social/Digital Media, Social Media Influencer Campaigns and Online Reviews, Privacy and Advertising, Sweepstakes and Other Consumer Promotions, Artificial Intelligence, Web 3.0 and Product Compliance.
• Trends and Developments (p24-33): The advertising and marketing industry is at an exciting and transformative stage. Marketers and their legal teams will need to take account of an ever-expanding patchwork of laws and guidance, coupled with technology advances in relation to the generation of compliant ad copy, diverging rules in respect of media channels and platforms, and brand safety, brand trust and transactional issues.

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