The event brought together senior professionals from across the publishing sector, creating an environment for candid, action-led conversations regarding current industry conditions and anticipated future developments.

The day opened with a panel titled “Buyer / Seller Agents: Real Shift or 2026 Hype Cycle?”, in which L&T partner Nick Swimer was joined by Matt O’Neil of Ad Monsters and Teemo and Rob Webster of TAU Marketing Solutions to explore emerging automation technologies in media buying. Further sessions throughout the day addressed the impact of AI on publishing, the evolving role of audio platforms and CTV, transparency across the supply chain and the future of the open web advertising ecosystem.

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