Sport

Our team advises on the full commercial and legal landscape of sport including, sponsorship, athlete endorsements, media rights, IP protection, image rights, and reputation management as well as on M&A and investment deals in the sector.

We understand the economics

Sport today is driven by media rights, brand partnerships, content creation and talent monetisation. Our clients operate where sport, entertainment and commerce meet, and we’re specialists in all three. We understand the value drivers, revenue models and commercial pressures that our clients are navigating.

We’re media and IP experts

We are widely recognised as one of the leading media and entertainment law firms in the UK with expertise that translates directly into sport: whether negotiating broadcast deals, protecting image rights, structuring sponsorships, managing content licensing or handling reputation issues. Our teams bring the depth that pure sports practices can’t match.

Pragmatic legal support across high-stakes moments in sport

Whether navigating contract negotiations, disputes or complex cross-border transactions, we advise on some of the most sensitive and commercially significant legal matters in sport. Clients rely on us for clear guidance and trusted support in high-pressure moments.

Your partner for sport-specific advice

For athletes and talent:

We work with professional athletes and high-profile individuals to build and protect their commercial interests.

• Sponsorship and endorsement agreements
• Image rights and licensing
• Personal brand protection and trade marks
• TV, media and content deals
• Social media and digital rights
• Defamation, privacy and crisis response
• Disputes and litigation

For clubs, brands and organisations:

We support rights holders, teams, management companies, sponsors and governing bodies with the legal infrastructure behind the sport.

• Image rights and media exploitation
• Sponsorship and brand partnerships
• IP strategy and commercial contracts
• Employment, immigration and player matters
• Agency agreements and governance structures
• M&A and corporate structuring
• Data protection, compliance and investigations
• Disputes resolution

Standout skills in our field

Our size and boutique offering means that we can pivot to meet our sport clients’ needs and deliver pragmatic commercial solutions through a personal and quality service. Our broader practice in content, IP and digital rights gives us an edge when advising on the commercial side of sport, especially where media, tech and talent converge.

We regularly advise on UK/US and multi-jurisdictional matters, particularly for US-based clients and international athletes operating in European markets. We understand how different legal systems interact, and how to navigate them efficiently.

You’ll work with lawyers who understand urgency, confidentiality and commercial reality. We don’t overcomplicate. We focus on protecting your interests and getting the deal done.