Brand Protection
Brands shape the creative industries. From innovative and international business to individual projects and high-profile personalities, we advise clients across all aspects of brand selection, protection, enforcement and exploitation.
Protecting and maximising the value of your brand
Our Brand Protection team provides strategic, commercially focused advice across the full life cycle of brands and soft-IP rights. Our team of specialist trade mark attorneys and solicitors safeguard and realise the value of our clients’ brands worldwide.
We streamline the process of brand selection and protection, advising on where, when and how to secure trade mark and design rights effectively. Our pro-active global portfolio management service supports household names and emerging brands alike, ensuring long term protection.
When disputes arise, our focus is a practical and cost-effective resolution, whatever the arena. We represent clients in national and international matters, before registries, tribunals and courts, bringing deep expertise and a commercial mindset to achieve the best possible outcome.
In the digital age, protecting a brand’s online presence is essential. We offer a robust suite of online monitoring and enforcement services, advise on domain name acquisition and recovery, tackle cyber-squatting, and deal with online infringements swiftly and strategically.
We enable our clients to unlock the value of their brands, and support the exploitation of their soft IP rights, advising in relation to licensing, joint ventures, sponsorship and franchising agreements, along with providing key support in a range of transactions.
Our Brand Protection Expertise includes:
- Global clearance and filing strategies and implementation, including ongoing and proactive international portfolio management and advisory services
- Watching, online monitoring, and enforcement services, including anti-piracy and anti-counterfeiting, and online take-down services
- Soft IP dispute resolution services, including before tribunals, registries and courts, in the UK and internationally
- Domain name acquisition and recovery
- Soft IP and brand-focussed licensing, joint ventures, sponsorship and franchising agreements
- Supporting the acquisition and sale of brands and brand-focussed businesses
SPECIALIST AREAS
Brand monitoring, enforcement, anti-piracy and online takedowns
Domain name acquisition and recovery
Global trade mark clearance, filing and portfolio management
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