Lee & Thompson Advises CloserStill on Licence for Leading UK Advertising Tech Event
17th January 2018
Lee & Thompson’s Corporate team has acted for Europe’s fastest-growing exhibition organiser CloserStill Media on its acquisition of a licence to organise ad:tech London.
ad:tech London, Technology for Marketing and eCommerce Expo will come together to form the UK’s largest marketing and advertising event on 26-27 September at Olympia London.
Justin Opie, managing director, IMRG and eCommerce director, CloserStill, commented: “I was part of the original team who launched ad:tech London 13 years ago and the event continues to be the beating heart of tech innovation and debate. Bringing ad:tech London, TFM and eCommerce Expo under the same roof is a genuinely exciting opportunity to extend our value proposition, break silos and reflect growing convergence in marketing, advertising and eCommerce technology.”
Jan Barthelemy, global brand director, ad:tech added: “CloserStill has pedigree for delivering high-quality technology events and this partnership will enable us to create an even more valuable, immersive experience for brands, retailers, agencies, publishers and tech providers. We look forward to building the definitive industry event here in the UK in partnership with CloserStill.”
In autumn last year, Lee & Thompson also advised CloserStill Media on its acquisition of The Care Show, Technology for Marketing and eCommerce Expo events from UBM, allowing it to significantly expand its portfolio.
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